Download BookStrategic Brand Management Building Measuring and Managing Brand Equity

Read Strategic Brand Management Building Measuring and Managing Brand Equity

Read Strategic Brand Management Building Measuring and Managing Brand Equity

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Book Details :
Published on: 1997-11-10
Released on:
Original language: English

Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Finely-focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. The Impact of Social Media Marketing on Brand Loyalty ... Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketers have utilized various means to maintain ... Brand equity - Wikipedia Purpose. The purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name logo image and perceptions that identify a product ... Brand Equity - advantage benefits Building brand equity ... Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. A brand is a name symbol or ... Keller's Brand Equity Model - Strategy Tools From ... Key Points. Keller's Brand Equity model is also known as the Customer-Based Brand Equity (CBBE) Model. Kevin Lane Keller developed the model and published it in his ... Advantages of Strong Brand Equity - The Hartford While brand equity is largely intangible its advantages are anything but. The value that a strong brand identity can bring to your company translates to very real ... Strategic Management Process - Meaning its Steps and ... The strategic management process means defining the organizations strategy. It is also defined as the process by which managers make a choice of a set of ... kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Keller%20Strategic%20Brand%20Management.pdf Strategic Brand Management - SlideShare Strategic Brand Management 1. Strategic Brand Management Overview 2. What is a Brand? A brand is a name term ... Brand - Wikipedia A brand (or marque for car model) is a name term design symbol or other feature that distinguishes one sellers product from those of others. Brands are used in ... Strategic Brand Management: Building Measuring and ... Strategic Brand Management: Building Measuring and Managing Brand Equity (3rd ed.) Chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity)
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